Chris Coltran
President and Co-founder of C2 Coaching and Training, Chris had an idea in November of 2002, while on a sales call with one of his largest accounts. When his client said, "We treat every customer like we would treat our own Grandmother," he immediately said, "What a great idea for a book." Almost two years later his first book was published and he and his wife Anna decided to start their own speaking, coaching and training company. In 2005 he moved his family from Montana to Acworth, Georgia just North of Atlanta to expand C2 into the company it is today. After 20 years, C2 has built their reputation of producing training materials that don't just move the needle, C2 helps companies reach their full potential.
Chris' Story
Chris grew up in the 80s, born in Seattle, Washington, and moved to Montana when he was 7 with his mom, his brother and sister, and his new step dad. Not the Montana you think of when you take a vacation or watch the show Yellowstone on television. Chris and his entire family moved the the comforts of a normal home in Seattle — close to family and many relatives — to a 12x12 cabin on top of a mountain west of Missoula in an area called the Nine Mile. With no power and no water, life was not easy. Chris learned hard work and determination from a very young age — traits and habits he instills with everyone at C2 today.
Landing his first job at age 15, and working all the way through high school and college, putting his own way through school with student loans. Chris had a very successful career in sales in manufacturing, wholesale, retail and in distribution. Married to his wife Anna in 1999, and started writing his first book in 2002, and now having two sons through college, Chris has been the President and Co-founder of C2 Coaching & Training since 2004. Read more about Chris' story in his latest book — Exspeaktations.
Chris' Bio & Experience
• Co-Founder and President of C2 Coaching & Training.
• 25+ year’s experience in wholesale, retail, manufacturing and distribution of the sales industry.
• Author of four sales books, Exspeaktations, I AM, "What you say is what you get" and Selling to Your Grandmother and the Grandmother Philosophy, “Imagine if you treated every customer like you would treat your own Grandmother."
• Contributing writer for national professional selling publications including Floor Covering Weekly, Floor Covering News, the Retailer, and others.
• Chris has facilitated and taught over 80 sessions with 320 hours of the Grandmother Philosophy sales training workshops for The Home Depot to 10,000+ associates, specialists, supervisors and managers in all 19 regions of the US.
• 10 years spent as a sales representative for manufacturing companies: Mohawk Industries, Kraus/Sound Flooring, and Shaw Industries.
• Featured Speaker for The Home Depot, the National Home Furnishing Association and Western Home Furnishing Assoc. in Highpoint, NC and Las Vegas, NV.
• Served as VP of Sales for ACT, a large consulting and training firm located near Atlanta, Georgia where he developed and coordinated a team of trainers within the flooring industry.
• Conducted hundreds of training seminars for thousands of sales people and management throughout the US and Canada for Mohawk Industries, the largest floorcovering manufacturer in the world.
• Chris successfully assembled and managed a team of thousands of direct sales people in the medical device industry in North America and abroad with $8 million in sales. He is a member of the six figure club in the direct selling industry.
• Founder of and VP of Sales and Marketing for My Kangen Tools, a multi-million dollar B2B marketing company producing and selling multi-media and printed products to customers in 26 countries.
• Recipient of three international awards (Telly, Communicator, AVA) for a video project he co-produced and co-directed, selling over 500,000 copies worldwide.
• Conducts consulting and business reviews of flooring retailers, retail home centers, restaurants, home selling industry, roofing, window coverings, S medical; a medical device company, auto dealerships, and business development for startups including Bare Belly Organics; an organic skincare company.
• He has developed, implemented and facilitated custom training courses for The Home Depot, Lowe's, Mohawk Industries, Allman Consulting, Flooring Atlanta, BMC Flooring, Enagic Corporation, National Home Furnishing Association, Las Vegas World Market Center, Century Tile of Chicago, Game Ready, S Medical, ACS, GS Floors, USIG, Breakthrough Events, Premiere Partners, Creative Warehouse, Keller Interiors, Midwest Flooring Installation, Installation Services, RCB Roofing, The Louver Shop, Romanoff, Crew 2, Superior, and MKT.
• University of Montana - Business Administration.
• Chris is married with 2 children, and takes an active role in his community as well as volunteering his time to local charities. Chris currently resides in Acworth, Georgia with his family.
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770-324-2571