
The "T" in the Grandmother Philosophy stands for "Think like a salesperson." This step recognizes the value of sales skills beyond traditional sales roles and emphasizes the importance of adopting a sales mindset in various professions. Thinking like a salesperson involves understanding the principles of effective communication, relationship-building, and persuasive techniques that can benefit professionals in diverse industries.

Sales skills are relevant in nearly every profession. Whether you are a healthcare provider, a teacher, an entrepreneur, or a customer service representative, the ability to effectively communicate and influence others is essential. Thinking like a salesperson enables professionals to understand the needs and motivations of their audience and tailor their approach accordingly.
One key aspect of thinking like a salesperson is effective communication. Sales professionals excel in active listening, asking insightful questions, and using persuasive language to convey the value of their products or services. By adopting these communication skills, professionals can better understand their clients, colleagues, or students and deliver their messages more effectively.
Relationship-building is another critical component of thinking like a salesperson. Building strong connections with clients, customers, or colleagues is essential for long-term success. Sales professionals understand the importance of building trust, maintaining open lines of communication, and nurturing relationships over time. By prioritizing relationship-building, professionals can foster collaboration, resolve conflicts, and create a positive working environment.

Thinking like a salesperson also involves recognizing and responding to the needs and desires of your audience. Sales professionals are adept at identifying customer pain points, understanding their motivations, and offering tailored solutions. By applying this mindset in other professions, professionals can deliver personalized experiences that meet the unique needs and preferences of their clients or stakeholders.
Moreover, thinking like a salesperson helps professionals overcome objections or barriers. Sales professionals are skilled at addressing customer concerns, anticipating objections, and providing compelling arguments to overcome resistance. By adopting this mindset, professionals can address challenges, address misconceptions, and persuade others to embrace new ideas or approaches.
Thinking like a salesperson also involves being proactive and seizing opportunities. Sales professionals are constantly seeking new leads, exploring potential collaborations, and identifying growth opportunities. By adopting this mindset, professionals can identify opportunities for career advancement, business expansion, or personal development.
In addition to external interactions, thinking like a salesperson can also enhance internal collaboration and teamwork. Sales professionals understand the importance of effective communication, goal alignment, and supporting one another. By applying this mindset within teams, professionals can improve collaboration, foster a positive work environment, and achieve shared objectives.
To think like a salesperson, professionals should invest in developing their sales skills. This can involve attending sales training programs, reading relevant books or articles, or seeking mentorship from experienced sales professionals. By continuously enhancing sales skills, professionals can refine their ability to influence, negotiate, and build mutually beneficial relationships.
In summary, the "T" step of the Grandmother Philosophy highlights the importance of thinking like a salesperson in various professions. By adopting effective communication, relationship-building, and persuasive techniques, professionals can better understand their audience, deliver compelling messages, and build strong connections. Thinking like a salesperson helps professionals overcome objections, identify opportunities, and achieve shared objectives. By investing in sales skills development, professionals can enhance their ability to influence, collaborate, and drive success in their respective fields.
Chris Coltran is the author of multiple books including Selling to your Grandmother and the Grandmother Philosophy — the philosophy of “treating people like you would treat your own grandmother.” He has conducted workshops and seminars for over 20,000 participants. Chris’ latest book, Exspeaktations – What you Say is what you Get and the accompanying 21-step I AM Intention Tracker focuses on mindset and the power that your words and thoughts have over your outcomes. Thoughts become your words, words produce your actions and actions determine your future. The I AM Intention Tracker is already being used in coaching and training sessions for professionals. Learn more about Chris by visiting www.c2unlimited.com